Coffee Emporium Holiday Gift Boxes
Made to ShareROLEDesign Lead
TEAMCoffee Emporium
Illustration
Packaging
Website
TOOLSAdobe Illustrator
Procreate
This project was developed as a flexible packaging system, elevating seasonal offerings while maintaining brand consistency and existing forms. The result is festive without feeling too temporary, keeping boxes warm, thoughtful, and built to scale across multiple product combinations.
A PACKAGING SYSTEM WITH FLEXIBILITY
Rather than creating one-off seasonal packaging, this project focused on building a modular system. The structure of four different boxes remains consistent, while interchangeable labels and product pairings allow the offering to evolve year after year (and not just during the holidays).
Decorative and playful patterning across the system adds warmth and texture, while clear product visibility keeps each offering front and center. The result is something giftable, practical, polished enough to present and simple enough to produce.
FLEXIBLE & INTERCHANGEABLE LABELS
The circular sticker system was designed to clearly communicate each offering, while remaining completely adaptable.
Each sticker calls out featured coffees, teas, or food items, allowing the same box structure to support multiple themes (Breakfast Box, Coffee Duet Box, Mug + Candy Box, and More). By separating structure from content, the system stays efficient in production and flexible in merchandising.
One format, Endless combinations.
SEASONAL, NOT SEASON-BOUND
The holiday palette builds on Coffee Emporium’s existing brand colors— pulling from coffee labels, merch, and cafe interiors—with deep reds, warm greens, soft neutrals, and bright pops of accent colors.
Rather than lean into overt holiday graphics, the palette speaks to the season through tone and temperature. This allows the packaging to feel festive during the holidays, yet refined enough to live beyond December.