Brightwild Vacation Club

Free From Boring Vacations


INDUSTRYHospitality

ROLEDesign & Art Direction

TEAMBrightwild
DELIVERABLESLimited Edition Merchandise Design
Apparel Graphics
Product Mockups & Specifications
Social Media Launch Assets


TOOLS
Adobe Illustrator
Adobe Photoshop
Brightwild Vacation Club is a sub-brand of Brightwild centered around limited-time merchandise drops. For the brand’s Fourth of July release, I led the design of a small collection of summer-ready merchandise, including hats, koozies, and sun shirts designed to extend the Brightwild brand beyond the stay.

Drawing inspiration from vintage Americana, recreational club graphics, and nostalgic travel souvenirs, the drop embraces playful typography and bold simplicity. The designs aim to feel like modern vacation memorabilia—objects guests might pick up during a memorable trip and continue using long after the vacation ends, reinforcing Brightwild’s lighthearted and experience-driven brand voice.

All designs were created at Brightwild. All rights reserved to Brightwild.

Supervisor: Elizabeth Baldwin
Director: Dave Imber


Back to Work


JP Mathe
Cincinnati, OHjpmathedesign@gmail.comLinked In