Brightwild
Travel Like You’ve Been ThereROLEDesign Co-op
JANUARY 2024—APRIL 2024
The internal design team supports everything from brand execution to property-specific hospitality branding, producing a wide variety of touchpoints that shape how guests discover, book, and experience each location.
Read more from my experience at Brightwild here!
DESIGNING FOR HOSPITALITY
During my co-op at Brightwild, I worked across a wide range of brand applications, supporting the rollout and day-to-day execution of the company’s visual identity. From social media and marketing materials to internal documents and presentations, my role focused on translating the brand into consistent, practical tools used across the organization.
I also collaborated on hospitality branding projects for both new and existing properties, contributing to the visual language that shapes Brightwild’s guest experience.
See “George’s Bar & Spritz”
Brand Identity: Matchstic
Supervisor: Elizabeth Baldwin
Director: Dave Imber